The pros: I really like the print on this skirt. The colors are nice and vibrant, and the scale is small enough to do some fun print mixing if you're so inclined (I would love to pick up a yellow or green gingham shirt to wear with this). It's also full enough to accommodate a petticoat, which isn't always true of skirts like this that aren't produced for the retro niche market.
The cons: The quality and construction are middling at best. The cotton is thin and a bit scratchy, and when I first put it on, I couldn't figure out why I couldn't get the button through the buttonhole. It turned out that it had been stitched, but not opened, so I had to take a pair of scissors to it. Not a huge deal, but kind of annoying, and indicative of the lack of attention to detail.
I do wish the skirt were a little bit longer, but I can't really call that a con. It hits me just above the knee, when I prefer my skirts to be at or just below knee length. I'm 5'7, so on a shorter lady it might be a better length.
So what do I think of this company? Well, you get what you pay for. This skirt was about $45, with free shipping; it's cute and easy to wear for summer, but it might not last until next year. Choies, and the companies like it, have a lot of products, some with really beautiful prints, for quite good prices, so if that's what you're looking for, I'd say go for it. My experience with Chicwish was generally more positive than my experience with Choies, though, so I'd be more likely to order from them in the future.